Get it free
Get it free
The Brand Blueprint is a free, interactive workbook designed to help you discover your brand archetype, your colours and fonts, your voice, your audience and a lot more, with marketing tips along the way. By the end, everything about your brand lives in one place, ready as a brand board and a complete guidelines PDF.
A logo is the easy part. What actually grows a business is everything underneath it: knowing your brand archetype, knowing how to talk about what you do, and showing up the same way everywhere your people find you. When those foundations are in place, your marketing gets easier, your whole brand starts to feel like one brand, and the right clients trust you faster. That is exactly what the Brand Blueprint helps you build.
Over the last couple of years, hundreds of people downloaded my brand planner and workbook, and loved it. But a PDF has a way of landing in your downloads and never being opened again. So I built something you'll actually use: interactive, guided the whole way, and yours at the end. You come away with real results, an experience you enjoy, and a ready-made brand board and guidelines you can keep, plus marketing tips from a branding expert.
Which of the twelve archetypes your business really belongs to, and what it means for how you speak, sell and show up.
Chosen to fit your archetype, with the hex codes ready to drop into Canva, Showit, or your designer's hands.
Headings, subheadings, body and accents, all free on Google Fonts, ready to use inside Canva, Showit, and any other tool you work in.
Every decision you make, pulled together into one brand guidelines PDF, so your whole brand stays consistent wherever you use it.
A single image with your colours, fonts and archetype all together, so your whole brand lives in one place.
The words and tone that actually sound like you, so writing captions and copy stops feeling like a guess.
Whichever of the twelve archetypes is yours, you get the whole picture of how to use it, from your strengths to your next marketing moves.
You'll discover which of the twelve fits your business, from the Caregiver to the Creator to the Sage, and what that means for your brand.
Most brands are a mix of two. You get your second archetype as well, which is what makes yours feel specific rather than generic.
What your archetype naturally wins you, and the one trap to watch for so it works for your brand rather than against it.
Five concrete moves chosen for your archetype, so you know exactly what to do next once you close the tab.
A few names you'll recognise that share your archetype, so you can see the feeling out in the world and borrow with taste.
Two palette directions, a four-font system, your brand voice and even search terms for finding photos that fit your archetype.
These are real screens from the workbook, and only a handful of them. Inside you'll find your archetype, your palette, your fonts, your voice and a lot more.
Four of the eight chapters. There's a lot more waiting inside.
Give it about thirty minutes, and you'll come away knowing exactly what your brand looks like, sounds like and stands for.
Pop them into the form below and I'll send the link straight to your inbox, so you can start whenever it suits you.
Move through eight short chapters at your own pace. If a question ever stumps you, copy its prompt into any AI and it will help you find the words.
At the end, your brand guidelines PDF and brand board are ready to download and use however you like. Instead of a scattered brand, everything lives in one place.
It's best done in one sitting, but your answers save as you go, so you can close the tab and pick up exactly where you left off.
I'm the designer behind Atelier Jouan, an award-winning brand and Showit web design studio for photographers, coaches, wellness practitioners and creative service providers around the world. My whole approach is that a brand should be felt as much as it's seen, so I build strategic, cohesive brands where aesthetics meet intention and everything finally looks and sounds like you.
The Brand Blueprint takes the brand foundations I've shaped for clients over the years and turns them into something you can do on your own, for free. Because when your brand feels like you, showing up gets so much easier!
Leave your name and email and I'll send the Brand Blueprint straight to your inbox. Give it about thirty minutes and you'll come away with your archetype, your colours, your fonts and a full brand guidelines PDF. I can't wait for you to see it!
And I promise not to spam you or fill up your inbox! You'll be part of my community and only get emails worth opening, plus helpful tips and the occasional discount.